Content is, after all, why people visit websites. Nonetheless, the importance of good web content is easy to overlook in the rush to get a site up and running. A lot of attention is given to graphic design, and rightly so. But doesn't good design deserve good content?
When site content is well-designed, surfers discover a website and stay. Otherwise, they click away in frustration when they can't find what they want, and a potential customer is lost. Web content is too important to treat as an afterthought.